The marketing concept
The marketing concept rests on the importance of customers to a firm and states that:
- All company policies and activities should be aimed at satisfying customer needs, and
- Profitable sales volume is a better company goal than maximum sales volume.
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To use the marketing concept, businesses should:
- Determine the needs of their customers (Market Research)
- Analyze their competitive advantages (Market Strategy)
- Select specific markets to serve (Target Marketing), and
- Determine how to satisfy those needs (Market Mix).
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Marketing is a very complex subject and a vital importance for a company.
AsiaWest business consultancy helped a numerous companies to identified and clarified their Marketing concept with examplar sucess.
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